A friend of Nifty Comics and fellow indy publisher, Shawn Granger of King Tractor Press, asked me after my last post how we’re starting to hit semi decent sales now after a year and a half back at publishing. I actually get a lot of requests to go over the process — one guy emailed me after his saw the Cadre in a local Borders store up in Seattle — and so I thought I’d share what I sent him to see if it helps.
The first thing to keep in mind is that Nifty Comics has been around in various forms since 1995. We’ve run through Diamond and Capitol City (when they were around) in the past and had some pretty decent sales. During the comics boom in the mid-90s we had a mini series that sold right at 30,000 copies. Of course, this was when comics were selling hundreds of thousands and millions, so our numbers were considered crap for anyone trying to be serious publishers. A good thing that came out of it was that BKN International optioned a pilot of the Cadre. It didn’t go anywhere, but it’s pretty cool to have a 20 minute animated version of a comic I created.
We run a couple of issues post-crash, but the numbers were abyssmal — under 1000 (under 500, actually) through Diamond, direct to stores and FM International. Although the books we ran were all “Small Press Spotlights” and received great reviews. Read More »

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