I know a lot of comic book publishers and comic creators are already familiar with blogs, and many of them run blogs for their books. What I also know is the majority of them are doing it completely wrong. While it is a noble effort to run a personal journal or gallery blog, they do absolutely nothing to aid you in building either your brand presence or valid, targeted traffic that will help sell more comic books.
And, yes, I realize the top of my head is cut off in the post. I’m using a new camera and haven’t quite got it down yet! Read More »
Last time I talked about how to better leverage the internet to help build your sales and presence as a small press comic book publisher. I’ll be coming back to the internet and ways you can expand what you’re doing by using it, but right now I want to move to talk about a place that most small press comic publishers aren’t really doing much with — the offline world. Although, some of these tips do crossover with the online world as well.
In the past I’ve said over and over again “by focusing on the comic book industry you are limiting yourself — cutting your business off at the knees — by not opening up to the mainstream.” This is also true by limiting yourself only to the internet as an advertising platform. You might be surprised to hear me say that because of how I earn my living and my own love of the internet. But it’s true. Moving your branding offline and out in to the real world can be one of the best things you do for your business.
Now, I know a lot of you are saying “I go to comic conventions” or “I go out and talk to comic shops in my area.” You’re limiting yourself because the comic industry is a dead end for the indie comic publisher. It is — no one wants your books in the comic industry outside of other creators, and even they probably don’t want your books. However, the mainstream public will buy your book, you just have to let them know it.
What follows are 5 tips for marketing your comic books offline and how to start building your business locally. Remember, in spite of it being a global economy these days, every business is a local business and that is where you can start. Read More »