A school of thought that has become prevailant in the comic book industry is the idea of “if you built it, they will come.” In other words, the act of creating and printing a comic book will automatically result in sales. Comic creators believe this, a lot of comic book publishers believe this and even some online comic distributors believe this. My automatic response would be to call these people “morons,” but I’m in a good mood today and will just call them “uneducated.” Read More »

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